Confused customers don't buy.
I help companies communicate one simple idea the whole organisation can use. One that tells customers why they should care.
Two companies launch the same month.
Company A announces: "We use AI-powered analytics, real-time collaboration tools, and enterprise-grade security to help teams work smarter."
Their website looks professional. But the homepage says one thing, the product page another, the sales deck a third. Prospects see polish but can't picture what the company does. And confused customers don't buy.
Company B launches with one line: "We turn messy projects into clear progress."
Everywhere. The homepage shows tangled sticky notes becoming a clean timeline. Screenshots show before-and-after. The sales deck mirrors it. One story. Instant recognition.
Same product. Same market.
One company spends six months explaining.
The other spends six months onboarding.
It's not polish that changes outcomes. It's whether what you say and what you show tell the same story.
The same is true for your company. When your message and visuals communicate one simple idea, customers stop hesitating, and yes becomes inevitable.
I'm Amar Gudhka, a creative entrepreneur and I help companies communicate one simple idea the whole organisation can use. One that tells customers why they should care.
I've spent years watching companies pour money into campaigns, events, and content that look polished but say nothing clear. Beautiful slides. Consistent branding. But when you ask five people in the company what they do, you get five different answers. And confused customers don't buy.
The companies that win don't have better products. They have clarity. One idea. One story. One rhythm across everything they show. When your homepage, your sales deck, and your customer success emails all reflect the same thing, customers stop second-guessing and start buying.
I work with marketing leaders at growing SaaS companies who know their message is scattered and need someone to cut through the noise. My approach is straightforward: strip away the jargon, find the one thing that matters, and make sure what you say and what you show tell the same story.
If your team can't say it simply, your customers won't get it. That's where I come in.
Clarity
Diagnosis™
Your marketing looks polished but customers are confused. In 60 minutes, I'll show you exactly what's broken and how to fix it now.
What you get:
✔ 60-minute diagnostic consultation
✔ Clear identification of which of the four visual clarity problems you have
✔ Evidence from your materials showing where confusion lives
✔ What this is costing your business
✔ Three immediate fixes you can implement straight away
✔ Written diagnostic summary
You'll walk away knowing precisely what's broken, what it's costing you, and what needs to happen next. No guesswork. No wasted time. Just clear actionable steps.
Visual
Clarity System™
Your team needs one visual story that works everywhere. I'll create a system your team can execute flawlessly.
What you get:
✔ Complete visual clarity foundation (framework, messaging architecture, visual guidelines, templates)
✔ One major initiative fully implemented
✔ Implementation guide so your team can execute independently
✔ 10 weeks from start to handoff
✔ 2 weeks post-handoff support
You get the system that ensures every touchpoint says and shows the same thing, plus proof it works in practice. Your team can scale it independently, or partner with me for ongoing creative direction.
Creative Director
Partnership™
You've built the system. Now ensure every new initiative uses it flawlessly. I become your Creative Director for every product launch, campaign, event,
and initiative.What you get:
✔ Creative direction for 1-2 major initiatives per month
✔ Monthly strategy call
✔ Asynchronous review and approval of materials before launch
✔ Quarterly system audit to ensure nothing is drifting
✔ Priority access and faster response times
I guide every new initiative from concept to execution. Product launches, campaigns, events, sales enablement and updates. Whatever you're building stays on-system and strengthens your clarity.
Ian Stanley
VP of Marketing, Docusign
He has an exceptionally high standard for everything he works on from pixels, to processes, to partnerships. Always offers new perspectives, ideas and creative solutions to help move the brand and the business forward.
Kayleigh Kahlefeldt
CEO, Cornerstone Content
He consumes briefs quickly and accurately, and turns out excellent, on brand work. His work ethic and integrity are as strong as his creativity and I enjoy working with him very much.
Chris Barber
Design Director, Howden
A very talented individual who always things outside the box and pushes the boundaries in exploring new design trends.
Tom McMinimee
Marketing Manager, Docusign
Amar continues to deliver each and every time. He has been flawless in his understanding and execution. It makes my job so much easier knowing that I'll receive a great product.
Book a 15-Minute Clarity Call
Two marketing leaders launch campaigns the same quarter.
One creates beautiful assets. The homepage highlights innovation. The sales deck emphasises speed. The event booth talks about partnerships. Every touchpoint says something different.
The sales team can't explain what makes them different. Customers scroll through but don't engage. Nothing sticks.
The other creates assets that all say the same thing. The homepage, sales deck, and event booth show one clear idea. Every touchpoint reinforces it. Customers recognise it instantly.
Same budget. Different clarity. Different results.
Your next campaign needs customers to understand it immediately, not piece it together. And confused customers don't buy. This is your first step to alignment, not more asset creation.
15 minutes, zero pitch. We'll identify what's confusing customers and how to fix it.
I take on a limited number of projects each month, so securing time early is essential.