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Docusign
A global campaign on Docusign's sustainability story, from an eBook for business leaders to a virtual event with broadcaster and adventurer Ben Fogle. I designed the ePublications, videos and the digital and social campaign.
Client
Docusign
Markets
Global
Year
2022
Delivered
ePublications, video, digital, social
The challenge
Docusign has helped people around the world replace billions of sheets of paper with digital processes. But sustainability can feel abstract to the business leaders it needs to reach. The campaign had to make the impact tangible, and give leaders a reason to act and to attend.
The approach
I designed Building Sustainability into the Modern Business Landscape, an eBook on cutting waste and emissions with digital workflows. Around it, I built the campaign for a virtual event with Ben Fogle: short videos, display banners, social posts and quote cards featuring Ben and Docusign's own leaders.
The result
One campaign that turned big environmental numbers into a story people could share, from the eBook to the event.
Video 1
Video 2
Video 3
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